Arrested Development - InsertMeAnywhere.biz

A fictional site created by Tobias Fünke, (former doctor, current “actor” played by David Cross) designed to function as his online acting reel. The site consists of video and photo content featuring six costumed characters played by Cross. Each character is presented on greenscreen, allowing fans to download the content and insert Tobias into their favorite movie, online video or photo. Fans and media outlets created a frenzy of user-generated photos, videos and gifs featuring Tobias — from secret handshakes with fans, to cameos in popular gifs, to appearances in movie trailers.

For 2013's long-awaited return of Arrested Development, Ignition worked with Netflix to create a truly unique way to interact with one of the show's fan-favorites, Dr. Tobias Fünke. The result was insertmeanywhere.biz, a faux acting portfolio site where fans can download pre-keyed footage of Tobias in different outfits, and insert him into any image or video they please.

Throuhout the campaign, Tobias reached out to fellow actors and filmmakers via social media to try and make himself relevant as a big-shot actor on the handheld screen. With no paid promotion of the site, fans of the show rose to the call and created their own custom videos starring the world's favorite analrapist.