X-Men: Days of Future Past - The Bent Bullet

Ignition developed an integrated program that took audiences back half a century to the assassination of John F. Kennedy with The Bent Bullet, a narrative experience that puts a clever spin on one of history’s most popular conspiracy theories. The event kicked off with a micro-documentary that hinted at the mutant Magneto’s involvement in the assassination, and led audiences to a website where they could uncover additional details through historical photos, long-form editorial content, a detailed recreation of the assassination, and a 3D walkthrough of Magneto’s “plastic prison.” The campaign was timed to launch around the 50th anniversary of JFK’s assassination, through an exclusive partnership with pop culture website, The Nerdist.

PROJECT DETAILS

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Client Fox,
Studio Ignition Creative
Date November, 2013

The event kicked off with a micro-documentary that hinted at the mutant Magneto’s involvement in the assassination, and led audiences to a website where they could uncover additional details through historical photos, long-form editorial content, a detailed recreation of the assassination, and a 3D walkthrough of Magneto’s “plastic prison.”

The campaign was timed to launch around the 50th anniversary of JFK’s assassination, through an exclusive partnership with pop culture website, The Nerdist.

CREDITS
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Creative Direction: Chris Eyerman
Art Direction: Nick Boes, Shakir Dzheyranov
Copywriting & Strategy: Spencer Donald, J.C. Hutchins

Design: Shakir Dzheyranov, Nick Boes

Production Design: Brad Peters, Brian Tzec, Wilson Saloj
Image Compositing: Nick Boes, Shakir Dzheyranov
Motion Design: Nick Boes, Sanketh Yayathi, Brad Peters, Ignition Creation - Mograph
Technical Developer: Aaron Buchanan
Development: Chi-Chi Wang, Greg Parks, Ben Priddy, Kendrick Caranicas, Stacey Moore
3D Modeling & Animation: Patrick Surace
Sound Design: Bob Partridge

RECOGNITION
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FWA
01.20.2014 Site Of The Day

KEY ART AWARDS

2014, Digital/Social Microsite, Silver

WEBBY AWARDS
2014, Finalist - Social: Best Writing
2014, Finalist - Movie and Film

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